Social Media Specialist – Remote – Fluke Corporation

Social Media Specialist

Do you have a creative flair? Are you brimming with ideas and passionate about engagement? Do you have a sound understanding of social platforms and how brands can take advantage of multiple channels to drive growth?

If the answer is yes, this is the role for you.

Our Social Media Specialist will be responsible for driving engagement across our social media channels, fostering a culture of community across our Fluke & Fluke Reliability customer base, and telling our story through various content streams. This is your chance to join an award-winning, innovative marketing team with ample opportunity to grow and learn.

As a Social Media Specialist, you will be responsible for supporting the development and integration of social media campaigns and initiatives that drive; engagement, followership, and internal advocacy. Reporting to our Global Social Media Manager, this position is a global role with the opportunity to work across multiple regions. You will join a team of marketeers located around the world and be responsible for building and implementing our organic social media plan to improve perception and increase consideration of the Fluke brand and products.

The ideal candidate will have proven experience using social media to build brand awareness through storytelling, growing and nurturing communities, and generating user advocacy on a global and local scale. Day to day, you will manage our social platforms (utilizing Oktopost and Sprout social) including providing monthly analysis using their measurement tools. You will actively seek out opportunities for us to engage audiences, leveraging new and existing content platforms

.At a strategic level, you will support the development of our strategy and experimentation plan to connect with our fans and followers more effectively. At a tactical level, you will own the social team’s content calendar, create a steady stream of organic content, leverage performance metrics to experiment, test new content ideas, and provide regular performance reporting to all levels of the business. You will work within our wider brand and content team, as well as cross-functionally across Fluke and Fluke Reliability Marketing, Sales, Product & Support teams, and will be responsible for reviewing and editing social content across regions to ensure quality and consistency in our brand voice.

The main responsibilities will be:

• Help to develop and implement the social media strategy after conducting competitive research, platform determination, messaging and audience identification.
• Create editorial calendars and syndication schedules across our social platforms and pages
• Plan, create, publish, and share compelling content (including video, animation, photography, blog/editorial, short-form videos, and other content) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
• Collaborate with cross-functional teams, agencies, and other partners to identify, execute, and amplify social media efforts.
• Drive content amplification on existing and emerging social media sites with employees and leadership.
• Analyze, review, and report on the effectiveness of social to inform our social strategy, drive social media metrics and understand social media impact.
• Be an expert on digital and social market trends, providing inspiration and thought leadership on ways to engage customers and fans.
• Support influencer strategies and implementation
• Own the conversation with our social community; using the brand tone of voice to respond to comments and direct messages and drive proactive interactions within relevant culture-led initiatives
• Maintain close contact with relevant departments to ensure all social inquiries are answered or escalated as needed
• Be willing to get creative, think outside the box, and come up with exciting social-first campaigns that support our messaging and storytelling

The ideal candidate meets the following requirements:

• A degree in business, marketing, communication, or a related field
• 3+ years of experience within a mid-to-large size company responsible for executing digital or social marketing strategies.
• A passion for social media marketing and digital storytelling
• Sound written capabilities, with the ability to translate complex products into simple terms for our audience
• A combination of B2B (lead generation) and B2C (eCommerce) experience, preferred.
• Demonstrated experience driving results and innovation through social media platforms
• Sound written capabilities
• A proven ability to set up and effectively utilize leading marketing analytics platforms (e.g. Sprout, Oktopost, Sprinklr, Google Analytics, PowerBI, etc.) to identify and report on insights important to driving the business (this can be taught if needed)
• Experience operating and maintaining social platforms (Facebook, LinkedIn, Instagram, TikTok, Twitter, etc.)
• A collaborative mindset and approach to the many projects that require team members from different organizations within Marketing, other departments, and broader Fluke organizations to be successful.
• Solid track record for deploying high-performing digital or social programs, and oversight of agencies and partners.
• A customer-obsessed mindset, able to prioritize social media inquiries and interact in a proper manner
• The successful candidate will be creative, innovative, results-oriented and possess a demonstrated ability to work as a team player to drive business success
• Willingness to learn and grow with a future potential to move or advance into other roles

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

Are you sure you have the skills to apply and that this is your ideal profession?

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